In the exclusive BESTIVAL Masterclasses, 20 participants from across Europe experienced Berlin and the services of our network from one of three perspectives: INNOVATION, SUSTAINABILITY, and COMMUNITY – from CEOs of international associations to C-level representatives from corporate and agency sectors.
For each Masterclass, MICE experts could expect interactive workshops, inspiring encounters, exciting behind-the-scenesinsights, and an attractive accompanying programme that promised sustainable impressions and memorable experiences in Berlin.
COMMUNITY Masterclass
4th to 6th December 2024
In the BESTIVAL Masterclass COMMUNITY, we explored how networks become communities. We analysed best practices and experimented with Berlin-based communities to promote projects and initiatives.
In the BESTIVAL Masterclass SUSTAINABILITY, we explored sustainable Berlin. We visited green venues, meet certified service providers, and learned how events can have a positive impact on the city and its visitors.
In the BESTIVAL Masterclass INNOVATION, we explored new conference formats to enhance the event experience. Through site visits and expert knowledge, participants gained valuable insights into the offerings of Berlin-based event service providers.
