Skip to main content

The ideas we generated together at BESTIVAL 2023 will be developed further this year with a stronger and more intimate focus. 

Inspired by the topics that shaped our Business Festival of the Berlin Travel and MICE industry in the past. 

This year we are organising the BESTIVAL Masterclass 2024s this year.  

The Masterclass will focus on the topics: 


- visitBerlin, Foto: Mike Auerbach

In three exclusive events, 20 participants from all over the world will get to know the city and the services of our Berlin network from one of these three perspectives - from CEOs of international associations to C-level representatives from the corporate and agency business.  

For each Masterclass, MICE experts can expect interactive workshops, inspiring encounters, up-close behind-the-scenes insights and much more.  

And since events with impacts can only unfold where knowledge and experience are united, we wll develop an attractive supporting program, promising lasting impressions and inspiring Berlin experiences. 

Are you interested in taking part in one of the three BESTIVAL Masterclass dates? 

Unfortunately, places per Masterclass are limited and their success depends largely on the active cooperation of all participants. For this reason, we would like to get to know you in advance! Write to us at, and let us know a) which of the 3 masterclass dates you would like to participate in and b) why. We look forward to speaking with you! 


Are you a MICE provider from the city and want to share your Masterclass with participants?  

Then write to us at

- visitBerlin, Foto:

Are you curious about the congress metropolis of Berlin as innovative, sustainable, and reliable top destination for your business event? Find out how all of it goes hand-in-hand in Berlin.

Sustainable Berlin

Stay up to date!

Our newsletter informs about news around the congress and incentive destination Berlin, new conference hotels, special event locations and event highlights as well as news from the Berlin Convention Office of visitBerlin.