BESTIVAL - The MICE festival in Berlin

Berlin is the perfect stage for a business festival like BESTIVAL. The city stands for innovation, change and diversity. It’s home to creative minds bursting with new ideas and forward-thinking approaches. Berlin’s MICE companies operate at the cutting edge. Seventy per cent of businesses have implemented a sustainability standard – a fact that participants could experience first-hand during BESTIVAL: in the hotels, event venues, incentives and through service partners.

The setting for day one of BESTIVAL was the Alte Münze – an event venue that perfectly embodies the creativity and uniqueness of Berlin’s diverse locations. After all, where else can you meet, network and celebrate in a former minting hall, packing hall or counting hall, if not in Berlin?

In the evening, participants headed to the Lange Berlin Nacht at Holzmarkt – a creative urban quarter in the heart of the city. Situated on the banks of the Spree, this venue is a cultural hub by day – hosting events, projects and urban nature – and a club by night. It’s a prime example of Berlin’s adaptable and ever-evolving event landscape.

On the second day of BESTIVAL, participants headed out into Berlin’s Kieze (neighbourhoods). On exclusive tours through various districts, they had the chance to discover exceptional, sustainable and innovative event venues – right on location and with fascinating first-hand insights. In less than five hours, participants visited 20 different event venues simultaneously.

This year saw the premiere of the Young Talents programme: for the first time, up-and-coming professionals in the event industry were given their own platform at BESTIVAL. They gained exclusive insights into the industry, made valuable connections with seasoned experts and took part in interactive exchange formats. In doing so, BESTIVAL became a space for nurturing new talent – proving that Berlin’s MICE scene is not only creative and well connected today, but also equipped for the future.

With the BESTIVAL Masterclass, we created a new event format – BESTIVAL “in bite-sized form”. Across three different masterclasses throughout 2024, we offered international event planners valuable insights and opportunities for exchange focused on Berlin’s event industry. The three core themes of BESTIVAL remained central throughout: INNOVATION, SUSTAINABILITY, COMMUNITY.

A reason to celebrate: BESTIVAL 2023 was the first business festival of its kind to be certified under ISO 20121 for sustainable event management. A major milestone for us – and for the entire industry!

Oops – we did it again! Once again, BESTIVAL attracted German and international representatives of the event industry to Berlin. For us, it’s a clear sign: BESTIVAL has firmly established itself in the event landscape.

We took the plunge – the first travel and MICE business festival – or simply: the first BESTIVAL in Berlin. For the very first time, event planners from the MICE and tourism industries around the world gathered in Berlin to connect, learn from one another and spark new ideas together.