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    Berlin Impact Programme – for sustainable added value through meetings and events

    Act responsibly and generate value through your sustainable meetings and events – for your organisation and participants, for society, and for Berlin. We’re here to support and advise you throughout the Berlin Impact Programme – creating lasting impact and meaningful legacy.

    Close up top view of young people putting their hands together. Friends with stack of hands showing unity.

    What is the Berlin Impact Programme?

    The Berlin Impact Programme is part of the Sustainable Meetings Berlin platform, which specialises in sustainable event planning. It helps organisers plan activities that generate a positive impact – for their Meetings and Events and beyond. 

    The aim is to create medium- and long-term outcomes from Meetings and Events that deliver social value for organisers, local stakeholders and Berlin’s residents. 

    Especially in times of global challenges – such as the climate crisis and growing social inequality – business events can and should act as a catalyst for positive change. 

    Harness the power of your event – for sustainable impact and genuine value

    With the Berlin Impact Programme, event planners can design conferences and events that, in addition to their overall impact:

    • support their event objectives through targeted impact activities,
    • contribute to the achievement of the UN Sustainable Development Goals (SDGs),
    • generate lasting benefits for the local community
    • and strategically engage new target groups, partners and funding opportunities. 

    Benefits of the Berlin Impact Programme

    We’re proud to support impact projects in Berlin! By planning targeted impact projects, your event can create added value in multiple ways: on the one hand, you can reinforce your organisation’s qualitative goals and the objectives of your event in a more structured way. On the other hand, you’ll leave a footprint in the destination that clearly demonstrates the direct and lasting benefits of events for the city and its communities.

    Marco Oelschlegel Director of Conventions, visitBerlin Berlin Convention Office

    Director Convention of visitBerlin Berlin Convention Office, Marco Oelschlegel

    Effective Meetings and Events – how it works

    A central component of the Berlin Impact Programme is the collaboration between event organisers and local organisations and initiatives in Berlin. Through cooperative projects, event organisers and local partners analyse needs, develop project ideas and plan activities that take place during the event – and have an impact beyond it.

    What might a project look like in practice?

    • Short- to medium-term impact: this could include a Social Day with local volunteering, a fundraising campaign in collaboration with Berlin-based NGOs, or a public training session offered as part of a conference.
    • Medium- to long-term impact: a strategic partnership with lasting social value – a tailored project that complements your goals with measurable results. School outreach programmes, patient engagement days, or research projects – the possibilities are many.

    What matters is this: impact activities should be communicated, and their social value measured. This way, they directly support your sustainability strategy and enhance your reputation.

    We help event planners design customised impact activities for truly sustainable meetings and events. 

    Service provided by the Berlin Impact Programme

    At the heart of the “Berlin Impact Programme” by the visitBerlin Berlin Convention Office are collaborations with Berlin-based organisations and initiatives. Together, we identify your needs, develop tailored solutions and implement targeted projects – directly within the framework of your event – to foster its long-term added value.

    Information and advice on impact and legacy

    A woman stands in front of a group of participants and speaks.

    We provide information, discuss your objectives and offer initial guidance on possible impact approaches – quickly and with minimum fuss.

    Connecting you with local initiatives, communities and organisations

    Two people shaking hands – a symbol of partnership and successful cooperation.

    We’ll connect you with suitable Berlin-based initiatives – whether for social activities, donation recipients or collaboration partners.

    Project support

    Close-up shot of a young casual businesswomen in a team meeting

    Here’s how we develop impact projects with you:

    1. Defining objectives

    2. Finding partners

    3. Project design

    4. Implementation & evaluation

    Lead time: at least 1 year before implementation

    *Support subject to available capacity

    Best practices of the Berlin Impact Programme

    Berlin has extensive expertise in long-term legacy projects for international sporting events. Make the most of the Berlin Impact Programme to ensure your event is not only sustainable but also delivers real impact for society.

    Success stories

    MEET+CHANGE: Meetings with social impact

    Get to know the MEET+CHANGE programme. Take the opportunity to support social and cultural institutions with your next event.

    Discover meetings with social impact
    Integrative Werkstatt als Tagungsort

    FAQ Berlin Impact Programme

    Why is Berlin the ideal destination for your impact project?

    Berlin is creative, diverse, open-minded and renowned as a city of freedom. As a centre of science, cultural treasures and a vibrant start-up hub, the German capital is also home to a wide range of communities, sustainable projects and initiatives. Platforms such as Vostel (for planning social days), the donation platform betterplace or the Leave No One Behind initiative are just a few inspiring examples.

    Impact or legacy – what’s the difference?

    Reporting usually focuses on short-term results (output, outcome) after an event has taken place. Our goal, however, is to support the medium- and long-term positive effects of meetings & events (impact). Ideally, through targeted evaluation and carefully planned follow-up activities, your event will leave a lasting, positive “legacy”.

    Event > Output > Outcome > Impact > Legacy

    (Source of definition: Copenhagen Legacy Lab)

    Who is the Berlin Impact Programme for?

    The programme supports event organisers (PCOs, associations, event managers and more) – from both business and public events – who...

    • are interested in creating small or large added-value projects through their meetings and events but have no prior experience.
    • are already implementing impact or legacy activities and now wish to roll them out in Berlin.
    • are already implementing impact or legacy activities and want to develop them further strategically or conceptually.

    Berlin Impact Programme at a glance

    Use the overview of the Berlin Impact Programme in our one-pager available for download:

    Your contact for the Berlin Impact Programme

    Do you require further information or inspiration for implementing social projects to create genuine added value with your events? Our contact person will be happy to advise you. 

    Natalie Ullrich

    Project Manager Products/Services & Legacy

    Natalie Ullrich

    Natalie Ullrich


    Project Manager Products/Services & Legacy

    Natalie Ullrich

    Since June 2024, Natalie Ullrich has been enriching the Berlin Convention Office as Project Manager for Products, Services and Legacy. With over a decade of experience in the MICE industry, she brings a wealth of expertise in event planning. Her work centres on sustainable formats and the long-term value that events can generate. Collaborating closely with organisers, she develops concepts that make a lasting impact – well beyond the event itself. Prior to this, she played a key role in organising one of the world’s largest inclusive sporting events – a project that has profoundly shaped her perspective.

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