Published on 25.08.2026
The Berlin Event Board, in collaboration with visitBerlin, has played an active role in drawing up the proposal for the further development of Berlin as an events capital. The board brings together key players from Berlin’s events, tourism and conference sectors with politicians and public administration officials.
Berlin aims to streamline the planning of conferences, trade fairs, festivals and sporting events. Today, 25 August 2026, the Senate discussed the capital’s further development as an events hub. The focus was on a cross-departmental service centre, a city-wide events calendar and more digital administrative processes. The Berlin Event Board, contributed to the proposal and brought the event industry’s perspective to the table. The Berlin Event Board comprises BEN Berlin Event Network e.V., Berlin Partner for Business and Technology, Clubcommission e.V., DEHOGA Berlin, INTOURA Berlin e.V., Messe Berlin, as well as visitBerlin and visitBerlin Partnerhotels e.V.
In future, the service centre is intended to serve as a point of contact for event organisers, clarifying responsibilities and providing information on the necessary documentation and timelines. Guidelines, checklists and an information portal are also designed to help prevent incorrect applications, additional requests for information and delays.
Berlin is well-suited to hosting major events. We are already one of Europe’s leading event cities. However, we also recognise that processes for organisers, guests and the people of Berlin need to be improved in order to attract successful events to the capital or keep them here. Whether it’s sport, culture, music, trade fairs or conferences: events bring people together, delight visitors from all over the world and generate added value and jobs in our city. To ensure Berlin remains competitive on the international stage, we want to make approval processes simpler and more efficient for organisers and further improve cooperation between the industry and the administration.
visitBerlin, Foto: Mike Auerbach
In addition, an events calendar is intended to highlight events taking place in the city’s public spaces at an early stage. This will enable scheduling clashes to be identified and municipal resources to be planned more effectively. For smaller-scale events, the focus is on advice and consistent information. For major international events, ‘host city’ packages are to be developed, offering coordinated support, organiser contracts and welcome services.
For Berlin, this is far more than an administrative reform. In 2025, 13.7 million people attended 87,000 events in the city. The events and conferences market generated around 1.46 billion euros in turnover; it also secures jobs, bolsters the hotel, catering and retail sectors, and contributes to Berlin’s international visibility.
For Berlin-based event partners and event planners from all over the world, the project promises clearer processes and more reliable procedures. The concept is now being fleshed out, drawing on the experience of Berlin’s events industry.