Privacy statement

1) Information on collecting personal data and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following sections we will inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The controller of data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Berlin Tourismus & Kongress GmbH, Schöneberger Str. 15, 10963 Berlin, Germany, phone: 030/ 25 00 23 33, fax: 030/ 25 00 24 24, e-mail: hallo@visitBerlin.de. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 The controller has appointed a data protection officer, who can be contacted as follows: TÜV Rheinland i-sec GmbH, Herr Oliver Gröger, Alboinstraße 56, 12103 Berlin.

1.4 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller). You can recognise an encrypted connection by the character string "https://“ and the lock symbol in your browser line.

2) Data collection when visiting our website

During the purely informational use of our website, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (server log files). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

- Our visited website

- Date and time accessed

- Quantity of data sent in bytes

- Source/link from which you reached the page

- Browser used

- Operating system used

- IP address used (if necessary in anonymised form)

Processing is carried out in accordance with Art. 6 para. 1 lit. f of the GDPR on the basis of our legitimate interest to improve the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are specific indications of unlawful use.

3) Cookies

In order to make your visit to our website more appealing and to enable the use of certain functions, we use cookies on various pages. You can select which cookies may be used by our website using the selection in our consentmanager (section 12.1) and can also change this selection at any time during your visit to the website.

Cookies are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognise your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie.

If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b of the GDPR either for the execution of the contract, in accordance with Art. 6 para. 1 lit. f of the GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit or in accordance with Art. 6 para. 1 lit. a of the GDPR based on your consent.

We may work with advertising partners who help us to make our Internet offer more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we cooperate with aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the paragraphs below.

Please note that you can additionally set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. This can be found for each browser via the following links:

Internet Explorer: https://support.microsoft.com/en-us/topic/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d

Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB&hlrm=en

Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Opera: https://help.opera.com/en/latest/web-preferences/

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) Making contact

Personal data is collected when you make contact with us (e.g. by contact form or e-mail). Which data is collected when you use a contact form is apparent from the contact form itself. This data is stored and used exclusively for the purpose of answering your request or for making contact, and the associated technical administration. The legal basis for the processing of data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f of the GDPR. If you make contact with a view to concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b of the GDPR. Your data will be deleted after the final processing of your request. This is the case if the circumstances indicate that the matter in question has been conclusively clarified and provided there are no legal obligations to retain the data.

5) Registration on the portal or forum

You can register on our website by providing personal data. The personal data processed for registration is indicated on the input screen used for registration. We use the double-opt-in procedure for registration, i.e. your registration is only completed once you have confirmed your registration by clicking on the link contained in a confirmation e-mail sent to you for this purpose. If your confirmation is not received within 24 hours, your registration will be automatically deleted from our database. It is obligatory to provide the data mentioned above. All other information can be provided voluntarily by using our portal.

If you use our portal, we store your data required for the fulfilment of the contract, including any information on the method of payment, until you finally delete your access. Furthermore, we store the voluntary data you provide for the duration of your use of the portal, unless you delete it beforehand. You can manage and change all details in the protected customer area. The legal basis for this is Art. 6 para. 1 lit. f of the GDPR.

In addition, we store all content published by you (such as public posts, pinboard entries, guest book entries, etc.) in order to operate the website. We have a legitimate interest in providing the website with the full user-generated content. The legal basis for this is Art. 6 para. 1 lit. f of the GDPR. If you delete your account, your public statements, especially in the forum, will remain visible to all readers, but your account will no longer be retrievable. All other data will be deleted in this case.

6) Comment function

In the context of the comment function on this website, in addition to your comment, information on the time of the creation of the comment and the comment name you have chosen will be stored and published on this website. Furthermore, your IP address will be logged and stored. This storage of the IP address is done for security reasons and in case the person concerned violates the rights of third parties or posts illegal content through a submitted comment. We require your e-mail address in order to contact you if a third party should object to your published content as being illegal. The legal basis for the storage of your data is Art. 6 para. 1 lit. b and f of the GDPR. We reserve the right to delete comments if they are objected to by third parties as being unlawful.

7) Use of customer data for direct advertising

7.1 Registration for our e-mail newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers. The only data man-datory for sending the newsletter is your e-mail address. The provision of further data is voluntary and will be used to address you personally. We use the double opt-in procedure for sending the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed that you consent to receiving newsletters. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in future by clicking on an appropriate link.

By activating the confirmation link, you give us your con-sent for the use of your personal data in accordance with Art. 6 para. 1 lit. a of the GDPR. When you register for the newsletter, we store the date, the website used for regis-tration and the time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when you register for the newsletter is used exclusively for the purpose of advertis-ing in the newsletter. You can unsubscribe from the news-letter at any time by clicking on the link provided in the newsletter or by sending a message to news@visitberlin.de. Your data will then be stored on a separate server. Your data will then be noted on an un-subscriber list and you will no longer receive this newsletter in the future. In the event of a cancellation request, your e-mail address will be deleted immediately from our newsletter distribution list, unless you have expressly con-sented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

7.2 Newsletter dispatch via Optimizely GmbH

Our e-mail newsletters are sent via the technical service provider Optimizely GmbH, Wallstraße 59, 10179 Berlin ("Optimizely"), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 para. 1 lit. f of the GDPR and serves our legitimate interest in using an effective ad-vertising, secure and user-friendly newsletter system. The data you enter for the purpose of receiving the newsletter (e.g. e-mail address) is stored on Optimizely's servers in the EU.

Optimizely uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the e-mails sent contain web beacons or tracking pixels, which are single-pixel image files that are stored on our website or web content of the e-mail. This makes it possi-ble to determine whether a newsletter message has been opened. Through tracking, technical information is collect-ed (e.g. time of retrieval, IP address, browser type and operating system). The data is only collected pseudonymously and is not linked to your other personal data. A di-rect reference to an individual person is excluded. This da-ta is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

If you wish to object to data analysis for personalised evaluation purposes, you can do so within the e-mail sent to you. If you wish to object to the data analysis for statis-tical evaluation purposes, you must unsubscribe from the newsletter.

We have concluded an order processing agreement with Optimizely, with which we oblige Optimizely to protect our customers' data and not to pass it on to third parties.

You can view Optimizely's privacy policy here: https://www.optimizely.com/de/legal/datenschutz/

7.3 Advertising by post

On the basis of our legitimate interest in personalised direct advertising, we reserve the right to store your first and last name, your postal address and – insofar as we have received this additional information from you as part of the contractual relationship – your title, academic degree, year of birth and your profession, industry or business name in accordance with Art. 6 para. 1 lit. f of the GDPR and to use it to send you interesting offers and information about our products by post.

You can object to the storage and use of your data for this purpose at any time by sending a message to the data controller.

8) Data processing for order processing

8.1 This website uses a booking widget of the TOMAS® reservation system, my.IRS GmbH, Augsburger Str. 43, 82110 Germering. Herewith we offer you the possibility to order and purchase the tourist ticket Berlin WelcomeCard online within the framework of online sales. When ordering and purchasing, your personal data will be collected. Your personal data will be passed on to the TOMAS® reservation system exclusively for the purpose of processing the online order in accordance with Art. 6 Para. 1 lit. b oft he GDPR.

8.2 In order to process your order, we work together with the service provider(s) listed below, who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the framework of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b of the GDPR.

8.3 Use of payment service providers (payment services)
- Nexi Germany GmbH
If you choose to pay by credit card using the payment ser-vice provider Nexi Germany GmbH, payment will be processed via the payment service provider Nexi Germany GmbH, Helfmann-Park 7, 65760 Eschborn, Germany, to whom we will pass on the information you provided during the ordering process, together with information about your order, in accordance with Art. 6 para. 1 lit. b of the GDPR. Your data will be passed on solely for the purpose of processing payment with the payment service provider Nexi and only to the extent necessary for this purpose. You can obtain further information on the data protection provisions of Nexi at the following Internet address: https://www.nexi.de/de/legal-footer/datenschutzerklaerung

- Paypal
If you pay via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – purchase on account or pay-ment by instalments via PayPal, we shall pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as "PayPal") as part of the payment processing. The transfer takes place in accordance with Art. 6 para. 1 lit. b of the GDPR and only insofar as this is necessary for the payment processing.

For the payment methods credit card via PayPal, direct debit via PayPal or – if offered – purchase on account or payment by instalments via PayPal, PayPal reserves the right to carry out a credit check. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 para. 1 lit. f of the GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check in terms of the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. For further information on data protection law, including information on the credit agencies used, please refer to PayPal's data privacy policy: https://www.paypal.com/uk/webapps/mpp/ua/privacy-full

You may object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is nec-essary for the contractual processing of payments.

- Google Pay
If you choose the payment method "Google Pay" of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), the payment processing is carried out via the "Google Pay" application of your mobile device running at least Android 4.4 ("KitKat") and having an NFC function by charging a payment card deposited with Google Pay or a pay-ment system verified there (e.g. PayPal). For the release of a payment via Google Pay in the amount of more than €25, the prior unlocking of your mobile end device by the respective verification measure set up (such as facial recognition, password, fingerprint or pattern) is required. For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a uniquely assigned transaction num-ber to the source website, with which a completed payment is verified. This transaction number does not contain any information about the real payment data of your payment means stored in Google Pay, but is created and transmitted as a one-time valid numeric token. For all transactions via Google Pay, Google only acts as an intermediary to process the payment transaction. The transaction is carried out exclusively in the relationship between the user and the source website by debiting the means of pay-ment deposited with Google Pay. If personal data is processed during the described transfers, the processing is carried out exclusively for the pur-pose of payment processing in accordance with Art. 6 (1) lit. b DSGVO. Google reserves the right to collect, store and evaluate certain transac-tion-specific information for each transaction made via Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos that you have attached to the transaction, the name and email address of the seller and buyer or the sender and recipi-ent, the payment method used, your description for the reason for the transaction and, if applicable, the offer associated with the transaction. According to Google, this processing is carried out exclusively in accord-ance with Art. 6 para.1 lit. f DSGVO on the basis of the legitimate interest in proper billing, verification of transaction data and optimization and func-tion maintenance of the Google Pay service. Google also reserves the right to merge the processed transaction data with other information that is collected and stored by Google when using other Google services.

The terms of use of Google Pay can be found here: https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=googlepaytos&ldl=en

Further information on data protection with Google Pay can be found at the following Internet address: https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=en

8.4 Passing on personal data to debt collection agencies
If you as a customer do not meet your payment obligations, we will pass on your data to the following company for the purpose of implementing receivables management:
IHD Kreditschutzverein e.V., Augustinusstraße 11 B, D-50226 Frechen, Germany.
You can find more information about the IHD's data protection policy at the following Internet address: Datenschutz - IHD

9) Use of social media: Social plugins

9.1 "X" plugin as Shariff solution

On our website, we use social plugins of the „X“microblogging service, which is operated by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland ("Twitter"), with your consent.

In order to increase the protection of your data when visiting our website, these buttons are not fully integrated into the page as plugins, but only using an HTML link. This type of integration ensures that when you visit a page of our website that contains such buttons, no connection is yet established with the servers of Twitter. When you click on the button, a new browser window opens and accesses the Twitter page, where you can interact with the plugins there (if necessary, after entering your login data). Please note that when you interact with the plugin, information collected (including your IP address) is transmitted from your browser directly to a Twitter Inc. server in the USA and stored there.

The purpose and scope of data collection and the further processing and use of data by Twitter as well as your related rights and settings options for protecting your privacy, can be found in the Twitter privacy policy: https://x.com/en/privacy

9.2 LinkedIn plugin as Shariff solution

On our website, we use social plugins of LinkedIn, which is operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland (“LinkedIn”), with your consent.

In order to increase the protection of your data when visiting our website, these buttons are not fully integrated into the page as plugins, but only using an HTML link. This type of integration ensures that when you visit a page of our website that contains such buttons, no connection is yet established with the servers of LinkedIn. When you click on the button, a new browser window opens and accesses the LinkedIn page, where you can interact with the plugins there (if necessary, after entering your login data).

The purpose and scope of data collection and the further processing and use of data by LinkedIn as well as your relat-ed rights and settings options for protecting your privacy, can be found in the LinkedIn privacy policy: https://www.linkedin.com/legal/privacy-policy

10) Use of social media: videos

10.1 Use of Vimeo videos

On our website, we use plugins from the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA, with your consent. When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the Vimeo servers. The content of the plugin is transmitted by Vimeo directly to your browser and integrated into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted by your browser directly to a Vimeo server in the USA and stored there.

If you are logged in to Vimeo, Vimeo can directly assign your visit to our website to your Vimeo account. If you interact with the plugins (such as pressing a video start but-ton), this information is also transmitted directly to a Vimeo server and stored there.

The described data processing operations are carried out in accordance with Art. 6 para. 1 lit. f of the GDPR on the basis of Vimeo's legitimate interest in market research and the needs-based design of the Vimeo service.

If you do not want Vimeo to assign the data collected via our website directly to your Vimeo account, you must log out from Vimeo before visiting our website.

The purpose and scope of data collection and the further processing and use of data by Vimeo as well as your re-lated rights and settings options for protecting your privacy, can be found in the Vimeo privacy policy: https://vimeo.com/privacy

In the case of videos from Vimeo that are embedded on our site, the Google Analytics tracking tool of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, is automatically integrated. This is Vimeo's own tracking, to which we have no access and which cannot be influenced by our site. Google Analytics uses cookies for tracking, which are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website will generally be transmitted to one of Google's servers. This may also result in a transmission to the servers of Google LLC in the USA.

This processing is carried out in accordance with Art. 6 para. 1 lit. f of the GDPR on the basis of Vimeo's legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes.

As far as legally required, we have obtained your consent in accordance with Art. 6 para. 1 lit. a of the GDPR for the processing of your data as described above. You can revoke your consent at any time with future effect. To exercise your right of revocation, deactivate this service in the Cookie Consent Tool provided on the website.

10.2 Use of YouTube videos

With your consent, this website uses the YouTube embedding function to display and play videos of the YouTube provider, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ire-land ("Google").

The extended data protection mode is used here, which, according to the provider, only triggers the storage of user information when the video(s) is/are played. If the play-back of embedded YouTube videos is started, the YouTube provider uses cookies to collect information about user behaviour. According to information from YouTube, these are used, for example, to collect video statistics, to improve userfriendliness and to prevent abusive behaviour. If you are logged in to Google, your data is directly assigned to your account when you click on a vid-eo. If you do not wish to have your data associated with your YouTube profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them. Such an evaluation is carried out in particular in accord-ance with Art. 6 para. 1 lit. f of the GDPR on the basis of Google’s legitimate interests in the insertion of personalised advertising, market research and/or needs-based design of its website. You have the right to object to the creation of these user profiles; you must contact YouTube to exercise this right. Within the scope of using YouTube, personal data may also be transmitted to the servers of Google LLC in the USA.

Irrespective of whether the embedded videos are played or not, a connection to the Google network is established each time this website is opened, which may trigger further data processing operations without our influence.

Further information on data protection in regard to YouTube can be found in the provider's privacy policy at: https://policies.google.com/privacy?hl=en-GB&gl=de

As far as legally required, we have obtained your consent in accordance with Art. 6 para. 1 lit. a of the GDPR for the processing of your data as described above. You can re-voke your consent at any time with future effect. To exercise your right of revocation, deactivate this service in the Cookie Consent Tool provided on the website.

11) Online marketing

11.1 Google AdSense

On our website, we use Google AdSense, a web advertising service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), with your consent. Google AdSense uses cookies, which are text files placed on your computer to help the website analyse how users use the site. In addition, Google AdSense also uses web beacons (small invisible graphics) to collect information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected and evaluated. The information generated by the cookie and / or web beacon (including your IP address) about your use of the website will generally be transmitted to and stored by Google on one of its servers. This may also involve transmission to the servers of Google LLC in the USA.

Google uses the information thus obtained to carry out an evaluation of your usage behaviour with regard to the AdSense ads. The IP address transmitted by your browser in the context of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.

The described processing of data is carried out in accord-ance with Art. 6 para. 1 lit. f of the GDPR for the purpose of targeting the user by third parties advertisers whose ads are displayed on this website on the basis of the evaluated user behaviour. This processing also serves our financial interest in exploiting the economic potential of our website by displaying personalised third-party advertising content in return for payment.

You can obtain further information about Google's data protection policy at the following Internet address: https://policies.google.com/privacy?hl=en-GB&gl=de

You can permanently disable cookies for ad preferences by setting your browser software to prevent them, or you can download and install the browser plug-in available at the following link:

https://support.google.com/ads/answer/7395996?hl=en-GB

Please note that certain functions of this website may not be available or may be restricted if you have deactivated the use of cookies.

11.2 Use of Google Ads conversion tracking

On our website, we use the Google Ads online advertising program and, within the scope of Google Ads, the conver-sion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") with your consent. We use the Google Ads service to draw attention to our attractive offers with the help of advertising media (Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the ad and was redi-rected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across Google Ads customers' websites. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted in to conversion tracking. Clients will learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users. If you do not wish to participate in the tracking, you can block this use by deactivating the Google conversion tracking cookie via your internet browser under the keyword "user settings". You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f of the GDPR. In the context of the use of Google Ads, there may also be a transmission of personal data to the servers of Google LLC in the USA.

You can obtain further information about Google's data protection policy at the following Internet address: https://policies.google.com/privacy?hl=en-GB&gl=de

You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:

https://support.google.com/ads/answer/7395996?hl=en-GB

Please note that certain functions of this website may not be available or may be restricted if you have deactivated the use of cookies.

11.3 Google Marketing Platform (formerly DoubleClick)

On our website, we use the online marketing tool Google Marketing Platform of the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP") with your consent.

GMP uses cookies to place ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. By means of a cookie ID, Google records which ads are placed in which browser and can thus prevent them from being dis-played more than once. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f of the GDPR.

In addition, GMP can use cookie IDs to record conversions that are related to ad requests. This is the case, for exam-ple, when a user sees a GMP ad and later, using the same browser, visits the advertiser's website and makes a purchase via this website. According to Google, GMP cookies do not contain any personally identifiable information.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and there-fore inform you according to our knowledge as follows: Through the integration of GMP, Google receives the information that you have visited the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider may obtain and store your IP address. In the context of the use of GMP, personal data may also be transmitted to the servers of Google LLC in the USA.

If you wish to object to participation in this tracking proce-dure, you can deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, (see https://www.google.de/settings/ads, whereby this setting will be deleted when you deactivate your cookies. Alternatively, you can contact the Digital Advertising Alliance at www.aboutads.info for information about setting cookies and to set your desired preferences. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

You can obtain further information on the data protection provisions of GMP by Google at the following Internet ad-dress: https://policies.google.com/privacy?hl=en-GB&gl=de

11.4 Google Tag Manager

This website uses Google Tag Manager. This service allows website tags to be managed via an interface. The Google Tag Manager itself does not set cookies, only tags and does not collect any personal data. The service triggers other tags, which in turn may collect data. However, Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager.

11.5 LinkedIn Marketing Solutions

On our website, we use LinkedIn Marketing Solutions, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter "LinkedIn"), with your consent. This enables us to refer visitors to our website for further of our content that is likely to be of inter-est to the respective user, based on their usage behaviour on the LinkedIn social network. This content is displayed on the basis of a cookie-based analysis of previous user behaviour, but no personal data is stored. For this interest-based content determination, cookies, i.e. small text files, are stored on your computer or mobile device in order to collect pseudonymised data about your online behaviour and thus adapt the content individually to the stored infor-mation.

If the collected and evaluated information has a personal reference, the processing is carried out in accordance with Art. 6 para. 1 lit. f of the GDPR on the basis of our legitimate interest in the display of personalised page content and market research.

The information can be assigned to the person of the user with the help of further information that LinkedIn has stored about the user, e.g. due to the ownership of an account on the LinkedIn social network. LinkedIn uses an algorithm to analyse online behaviour and can then display targeted product recommendations as personalised advertising ban-ners on the user's LinkedIn account. LinkedIn may also combine the information collected via the cookies with other information that LinkedIn has collected via other websites and / or in connection with the use of the LinkedIn social network, and thus create pseudonymous usage profiles. In no case, however, can the information collected be used to personally identify visitors to this website.

You can prevent the collection of the aforementioned information by LinkedIn by setting an opt-out cookie on one of the websites linked below: https://www.linkedin.com/psettings/guest-controls

For more information on LinkedIn's privacy policy, please see the following website: https://www.linkedin.com/legal/privacy-policy

11.6 IAB Europe

When using our website, we adhere to the Transparency and Consent Framework (TCF) of IAB Europe Rond-Point Robert Schumann 11, 1040 Brussels, Belgium (‘IAB Europe’) to implement digital advertising measures efficiently, securely and in compliance with data protection regulations. In the process, the following data is collected and processed Timestamp, IP address, user agent, language settings, websites visited and the time zone.

This data is processed exclusively with prior consent in accordance with Art. 6 para. 1 lit. a of the GDPR. If you have given us your consent to process your data, the processing is carried out on the basis of Art. 6 para. 1 lit. a of the GDPR. Any consent given can be revoked at any time with effect for the future.

For further information on IAB Europe and its privacy policy, please visit: https://iabeurope.eu/privacy-policy/

12) Web analysis services

12.1 Google Analytics 4

This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), to analyse the website activity.

While using Google Analytics 4, it is standard practice to employ the socalled "cookies". Cookies are text files that are stored on your terminal device and facilitate an analysis of your website activity. The information collected by cookies about your website activity (including the IP address transmitted by your terminal device, truncated by the last digits, as explained below) is usually transmitted to a Google server and stored and processed there. This may also lead to the transmission of information to the servers of Google LLC, which is based in the USA, and to further processing of the information there.

When using Google Analytics 4, the IP address transmitted by your terminal device during your browsing of the website is always collected and processed automatically and by default only in an anonymised manner, so that the information collected cannot be directly traced back to a person. This automatic anonymisation is carried out by Google by truncating the IP address transmitted by your terminal device to the last few digits within member states of the European Union (EU) or other contracting states to the Agreement on the European Economic Area (EEA). Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and truncated there. Google will use this information on our behalf to analyse your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics 4 will not be merged with other Google data.

Google uses this and other information on our behalf to evaluate your website activity, compile reports on your website activity and usage patterns, and to provide other services relating to your website activity and internet usage. In this context, the IP address transmitted and truncated by your terminal device within the scope of Google Analytics 4 will not be merged with other data from Google. The data collected in the context of the use of Google Analytics 4 will be stored for 2 months and then deleted.

Google Analytics 4 also facilitates the creation of statistics containing statements about the age, gender and interests of website users on the basis of an evaluation of interest-based advertising and with the aid of information from third-party providers via a special function known as "demo-graphic characteristics". As a result, it is possible to determine and distinguish between groups of website users in order to optimise the targeting of marketing measures. However, data collected via the "demographic characteristics" cannot be assigned to a specific person and thus also not to an individual. All data collected via the "demographic characteristics" function is kept for two months and then deleted.

All of the processing described above, namely the setting of Google Analytics cookies for the storage and reading of information on the end device used by you for the website activity, will only take place if you have given us your express consent to do so pursuant to Art. 6 para. 1 lit. a of the General Data Protection Regulation (GDPR). Without your consent, Google Analytics 4 will not be used during your website activity. You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service in the Cookie Consent Tool provided on the website.

In connection with this website, the Google Signals service is also used as an extension of Google Analytics 4. With Google Signals, we can have Google create cross-device reports (the socalled "cross-device tracking"). If you have activated "personalised ads" in your Google account settings and linked your internetenabled end devices to your Google account, Google can analyse usage patterns across devices and create database models based on this if you have given your consent to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a of the General Data Protection Regulation (GDPR). Here, the logins and device types of all website users who were logged into a Google account and carried out a conversion are taken into account. The data reveals, among other things, the device on which you clicked on an ad for the first time and the device on which the relevant conversion took place. We do not receive any personal data from Google, but merely statistics compiled on the basis of Google Signals. You have the option of deactivating the "personalised ads" function in the settings of your Google account and thus turning off the crossdevice analysis in connection with Google Signals.

If you wish to do so, please follow the instructions provided on this page:

https://support.google.com/ads/answer/2662922?hl=de

For more information on Google Signals, please visit the following link:

https://support.google.com/analytics/answer/7532985?hl=de

We have concluded an order processing agreement with Google for our use of Google Analytics 4, which obligates Google to protect the data of our website users and not to pass it on to third parties.

So as to ensure the adherence to the European level of data protection, also in the event of any transfer of data from the EU or EEA to the USA and any potential further processing there, Google invokes the standard contractual clauses of the European Commission, all of which we have contractually agreed with Google.

For additional legal information on Google Analytics 4, in-cluding a copy of the aforementioned standard contractual clauses, please visit the following link: https://policies.google.com/privacy?hl=de&gl=de

For details on the processing triggered by Google Analytics 4 and Google's handling of data from websites, please click here: https://policies.google.com/technologies/partner-sites

12.2. The Trade Desk

On our website, we use the tracking and retargeting technology of The UK Trade Desk Ltd., 10th Floor, 1 Bartholo-mew Close London EC1A 7BL United Kingdom ("The Trade Desk"). This function is used to present interest-based advertisements to website visitors as part of The Trade Desk's advertising network. The website visitor's browser stores cookies, which are text files placed on your computer that allow the website visitor to be recognised when they visit websites that are part of The Trade Desk's advertising network. On these pages, the visitor may then be presented with advertisements that relate to content that the visitor has previously viewed on websites that use The Trade Desk's tracking as well as retargeting technology. Accord-ing to The Trade Desk, it collects pseudonymous data during this process.

Further information on The Trade Desk's retargeting technology, The Trade Desk's privacy policy and opt-out options can be found at: https://www.thetradedesk.com/general/privacy

The legal basis for the data processing associated with this is Art. 6 para. 1 a) of the GDPR in conjunction with consent. This consent can be revoked at any time with future effect.

12.3 Matomo (formerly Piwik)

On our website, data is collected and stored with your consent using the web analysis service software Matomo (www.matomo.org), a service of the provider InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand, ("Matomo") on the basis of our legitimate interest in the statistical anal-ysis of user behaviour for optimisation and marketing pur-poses in accordance with Art. 6 para. 1 lit. f of the GDPR. Pseudonymised user profiles can be created and evaluated from this data for the same purpose. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of the site visitor's Internet browser. The cookies enable, among other things, the recognition of the Internet browser. The data collected using Matomo technology (including your pseudonymised IP address) is pro-cessed on our servers.

The information generated by the cookie in the pseudonymous user profile is not used to personally identify the visitor to this website and is not merged with personal data about the bearer of the pseudonym.

If you do not agree with the storage and evaluation of this data from your visit, then you can object to the storage and use for the future at any time by mouse click. In this case, an opt-out cookie will be stored in your browser, with the result that Matomo will not collect any session data. Please note that if you delete your cookies completely, the opt-out cookie will also be deleted and you may have to reactivate it.

12.4 Drawbridge

We use the technologies of Drawbridge Partners LLC, 3330 PGA Boulevard, Suite 507, Palm Beach Gardens, FL 33418 (‘Drawbridge’) to enable functions such as cross-device tracking and the analysis of user behaviour on our website. This involves processing the following personal details: Timestamp, IP address, user agent (information on browser, operating system and device type to optimise technical provision), language settings, websites visited and time zone.

This data is processed exclusively on the basis of your consent in accordance with Art. 6 para. 1 lit. a of the GDPR. Your consent is obtained before the start of processing and serves the lawful execution of the purposes described, such as the cross-device analysis and optimisation of our offers. Any consent given can be revoked at any time with effect for the future.

For more information about Drawbridge and their privacy policy, please visit: https://drawbridgeco.com/privacy-policy/

13) Tools and other services

13.1 Consent tool

This website uses the ‘consent tool’ from consentmanager AB, Jaohawi AB, Håltegelvägen 1b, 72348 Västerås, Sweden (‘consentmanager’) to obtain effective user consent for cookies and cookie-based applications that require consent.

By integrating a corresponding JavaScript code, a banner is displayed to users when they access the page, in which consent for certain cookies and/or cookie-based applications can be given by ticking a box. The tool blocks the setting of all cookies requiring consent until the respective user gives their consent by ticking the appropriate box. This ensures that such cookies are only set on the user's end device if consent has been granted.

So that the consent tool can clearly assign page views to individual users and individually record, log and store the consent settings made by the user for the duration of a session, certain user information (including the IP address) is collected by the consent tool when our website is accessed, transmitted to consentmanager servers and stored there.

This data processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Another legal basis for the data processing described is Art. 6 para. 1 lit. c GDPR. As the controller, we are subject to the legal obligation to make the use of technically unne-cessary cookies dependent on the respective user consent.

Further information on the use of data by consentmanager can be found in consentmanager's privacy policy at https://www.consentmanager.de/privacy.php.

13.2 Microsoft Teams

We use the Microsoft Teams service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA (hereinafter "Microsoft Teams") to conduct online meetings, video conferences and/or webinars.

In the case of using Microsoft Teams, different data is processed. The scope of the data processed depends on the data you provide before or during participation in an online meeting, video conference or webinar. When using Microsoft Teams, data of the communication participants is processed and stored on Microsoft Teams servers. This da-ta may include, but is not limited to, your credentials (name, e-mail address, phone (optional), and password) and meeting data (topic, participant IP address, device information, description (optional)). In addition, visual and auditory contributions of the participants, as well as voice inputs in chats may be processed.

When processing personal data that is necessary for the performance of a contract with you (this also applies to processing operations that are necessary for the implementation of precontractual measures), Art. 6 para. 1 lit. b of the GDPR serves as the legal basis. If you have given us your consent for the processing of your data, the processing is based on Art. 6 para. 1 a of the GDPR. Consent given can be revoked at any time with future effect.

Furthermore, the legal basis for data processing when con-ducting online meetings, video conferences or webinars is our legitimate interest in accordance with Art. 6 para. 1 lit. f of the GDPR in the effective conduct of the online meeting, webinar or video conference. For more information on data usage by Microsoft Teams, please see the Microsoft Teams privacy policy at https://privacy.microsoft.com/de-de/privacystatement

13.3 360 ° Tours

This website uses these services to integrate 360° tours:

Nexpics, ‘mediaglobe GmbH’, Essener Straße 8, 10555 Berlin-Mitte

‘AllSeated GmbH’, Suitbertusstr. 123, 40223 Düsseldorf

Subterrain // R+I Events & Trading GmbH - Kurfürstendamm 90, 10709 Berlin

360°INT Deutschland GmbH - Gierlichsstraße 26, 53840 Troisdorf

INTO CITIES // Durch die Stadt GmbH - Weißenseer Weg 37, 13055 Berlin

VR-EASY GmbH - Marienwerderstraße 48, 16225 Eberswalde

Doing so enables us to visualise the locations and services of various partners and to inform our users about them. The image element is integrated into the website as an iframe and is loaded directly from the servers of the respective partner when the user accesses the website. During this process, their server log files in particular are transferred, which are technically necessary in order to offer you this functionality. The legal basis for this is our legitimate interest pursuant to Art. 6 para. 1 lit. f of the GDPR in the visual and memorable presentation and effective marketing of our partners.

13.4 Deutsche Bahn event tickets

When booking event tickets via our website, we use an iFrame service provided by Deutsche Bahn AG, Potsdamer Platz 2, 10785 Berlin (‘Deutsche Bahn’). If this service is integrated, your personal details may be processed. At most, your IP address will be processed in order to ensure the technical provision and functionality of the iFrame integration.

This data is processed exclusively on the basis of your prior consent in accordance with Art. 6 para. 1 lit. a GDPR of the GDPR. The IP address is only used temporarily for the provision of the iFrame and is not stored permanently. Any consent given can be revoked at any time with effect for the future.

For more information on the processing of personal details by Deutsche Bahn, please refer to their privacy policy at https://www.deutschebahn.com/de/datenschutzgrundsatz-6898084

13.5 Google Maps

On our website, we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google Maps is a web service for displaying interactive (land) maps in order to visually display geographical information. By using this service, you will be shown various locations, and it will be easier for you to find them.

Information about your use of our website (such as your IP address) is transmitted to Google servers and stored there when you visit those subpages in which the Google Maps map is integrated; this information may also be transmitted to Google LLC servers in the USA. This occurs regardless of whether Google provides a user account via which you are logged in or whether a user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not wish to have your data associated with your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. The collection, storage and analysis are carried out in accordance with Art. 6 para. 1 lit. f of the GDPR on the basis of Google's legitimate interest in displaying personalised advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google in the context of the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used.

You can view Google's terms of use at https://policies.google.com/terms?hl=en-GB&gl=de, and the additional terms of use for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html

Detailed information on data protection in connection with the use of Google Maps can be found on Google's website (Google Privacy Policy): https://policies.google.com/privacy?hl=en-GB&gl=de

14) Rights of data subjects

14.1 The applicable data protection law grants you comprehensive data subject rights with respect to the data controller responsible for processing your personal data (rights of access and intervention) about which we inform you below:

- Right to information in accordance with Art. 15 of the GDPR: In particular, you have a right of access concerning your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or is disclosed, the planned storage duration or the criteria for determining the storage duration, the existence of any right to rectification, erasure, restriction of processing, objection to processing, complaining to a supervisory authority, the source of your data if it was not collected from you by us, the existence of any automated decision making including profiling and if necessary important information on the logic involved and the scope concerning you and the desired effects of such processing as well as your right to notification about which guarantees exist as per Art. 46 of the GDPR on transferring your data to third countries;

- Right to rectification in accordance with Art. 16 of the GDPR: You have a right to immediate rectification of incorrect data concerning you and/or completion of your incom-plete data stored by us;

- Right to erasure in accordance with Art. 17 of the GDPR: You have the right to demand erasure of your personal data subject to the provisions of Art. 17 para. 1 of the GDPR. However, this right shall not apply in particular if the processing is necessary to exercise the right to free expression of opinion and to information, to fulfil any legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;

- Right to restriction of processing in accordance with Art. 18 of the GDPR: You have the right to demand restriction of the processing of your personal data as long as the accuracy of our data disputed by you is reviewed, if you reject erasure of your data on account of unreliable data processing and instead demand restriction of the processing of your data, if you need your data to assert, exercise or defend legal claims, after we no longer require such data once it has achieved its purpose or if you have submitted an objection for reasons pertaining to your specific situation, unless it is yet to be determined whether our legitimate reasons prevail;

- Right to information in accordance with Art. 19 of the GDPR: If you have asserted the right to rectification, erasure or restriction of processing to the data controller, this entity is obliged to inform all the recipients to whom the personal data concerning you has been disclosed of such rectification or erasure of data or restriction of processing, unless this proves to be impossible or is associated with disproportionate costs. You have the right to be informed of such recipients.

- Right to data portability in accordance with Art. 20 of the GDPR: You have the right to receive your personal data which you have made available to us in a structured, accessible and machine-readable format or to demand transmission to another data controller insofar as this is technically feasible;

- Right to revoke consent given in accordance with Art. 7 para. 3 of the GDPR: You have the right to withdraw your consent to the processing of data at any time with future effect. In the event of withdrawal, we will immediately delete the data concerned, unless further processing can be legally based on processing that does not require consent. The withdrawal of the consent does not affect the lawfulness of the processing carried out on the basis of the consent prior to the withdrawal;

- Right to lodge a complaint in accordance with Art. 77 of the GDPR: If you are of the opinion that the processing of personal data concerning you is in breach of the GDPR, you have – regardless of any other administrative or legal remedy – the right to complain to a supervisory authority, particularly in the member state of your place of residence, your workplace or the place of the presumed infringement.

14.2 RIGHT TO OBJECT

IF AS PART OF THE BALANCING OF INTERESTS WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREVAILING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO SUBMIT AN OBJECTION TO SUCH PROCESSING WITH FUTURE EFFECT FOR REASONS ARISING FROM YOUR SPECIFIC SITUATION.

IF YOU MAKE USE OF YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING GROUNDS FOR PROCESSING WORTHY OF PROTEC-TION WHICH OUTWEIGH YOUR INTERESTS, FUNDA-MENTAL RIGHTS AND FREEDOMS, OR IF THE PRO-CESSING IS FOR THE PURPOSE OF ASSERTING, EX-ERCISING OR DEFENDING LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US IN ORDER TO CONDUCT DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXER-CISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA IN QUESTION FOR THE PURPOSE OF DIRECT ADVERTISING.

15) Duration of storage of personal data

The duration of the storage of personal data is measured on the basis of the respective legal basis, the processing purpose and - if relevant - also on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).

When personal data is processed on the basis of express consent in accordance with Art. 6 para. 1 lit. a of the GDPR, this data is stored until the person concerned revokes his or her consent.

If there are statutory retention periods for data that is processed within the scope of legal obligations or similar obligations on the basis of Art. 6 para. 1 lit. b of the GDPR, this data will be routinely deleted after expiry of the retention periods, provided that it is no longer required for the perfor-mance of the contract or the initiation of the contract and/or there is no legitimate interest on our part in continuing to store it.

When processing personal data on the basis of Art. 6 para. 1 lit. f of the GDPR, this data is stored until the data subject exercises his or her right to object in accordance with Art. 21 para. 1 of the GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing is for the purpose of asserting, exercising or defending legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f of the GDPR, this data will be stored until the data subject exercises his or her right to object in accordance with Art. 21 para. 2 of the GDPR.

Unless stated otherwise in the other information in this statement about specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or processed.

Version: December 2024