When a trade fair only showcases what can just as easily be streamed, it loses its purpose. It becomes relevant where no stream can compete: through first-hand experience, conversation and hands-on discovery. That is exactly what IFA has been doing for over 100 years. Each year, more than 200,000 visitors come to Berlin to discover the latest technologies and innovations. It turns presentations into encounters, products into experiences and visitors into conversation partners.
Miranda Meier
