Berlin Impact Programme – for sustainable added value through meetings and events

Act responsibly and generate value through your sustainable meetings and events – for your organisation and participants, for society, and for Berlin. We’re here to support and advise you throughout the Berlin Impact Programme – creating lasting impact and meaningful legacy.

Draufsicht im Close-up: Junge Menschen legen ihre Hände zusammen. Freundeskreis zeigt Zusammenhalt mit übereinandergelegten Händen.

What is the Berlin Impact Programme?

The Berlin Impact Programme is part of the Sustainable Meetings Berlin platform, which specialises in sustainable event planning. It helps organisers plan activities that generate a positive impact – for their Meetings and Events and beyond. 

The aim is to create medium- and long-term outcomes from Meetings and Events that deliver social value for organisers, local stakeholders and Berlin’s residents. 

Especially in times of global challenges – such as the climate crisis and growing social inequality – business events can and should act as a catalyst for positive change. 

Harness the power of your event – for sustainable impact and genuine value

With the Berlin Impact Programme, event planners can design conferences and events that, in addition to their overall impact:

  • support their event objectives through targeted impact activities,
  • contribute to the achievement of the UN Sustainable Development Goals (SDGs),
  • generate lasting benefits for the local community
  • and strategically engage new target groups, partners and funding opportunities. 

Benefits of the Berlin Impact Programme

We’re proud to support impact projects in Berlin! By planning targeted impact projects, your event can create added value in multiple ways: on the one hand, you can reinforce your organisation’s qualitative goals and the objectives of your event in a more structured way. On the other hand, you’ll leave a footprint in the destination that clearly demonstrates the direct and lasting benefits of events for the city and its communities.

Smiling man in glasses and light blue blazer stands with arms crossed against white background.

Effective Meetings and Events – how it works

A central component of the Berlin Impact Programme is the collaboration between event organisers and local organisations and initiatives in Berlin. Through cooperative projects, event organisers and local partners analyse needs, develop project ideas and plan activities that take place during the event – and have an impact beyond it.

What might a project look like in practice?

  • Short- to medium-term impact: this could include a Social Day with local volunteering, a fundraising campaign in collaboration with Berlin-based NGOs, or a public training session offered as part of a conference.
  • Medium- to long-term impact: a strategic partnership with lasting social value – a tailored project that complements your goals with measurable results. School outreach programmes, patient engagement days, or research projects – the possibilities are many.

What matters is this: impact activities should be communicated, and their social value measured. This way, they directly support your sustainability strategy and enhance your reputation.

We help event planners design customised impact activities for truly sustainable meetings and events. 

Service provided by the Berlin Impact Programme

At the heart of the “Berlin Impact Programme” by the visitBerlin Berlin Convention Office are collaborations with Berlin-based organisations and initiatives. Together, we identify your needs, develop tailored solutions and implement targeted projects – directly within the framework of your event – to foster its long-term added value.

Information and advice on impact and legacy

A woman stands in front of a group of participants and speaks.

Connecting you with local initiatives, communities and organisations

Two people shaking hands – a symbol of partnership and successful cooperation.

Project support

Close-up shot of a young casual businesswomen in a team meeting

Examples of Impact

Here is how impact works in practice: using the Berlin Tourism & MICE Summit and BESTIVAL as examples, we show how participation, innovation and sustainability can create tangible results – and actively shape Berlin as a MICE destination.

 

People gathered around a table discussing and pointing at a large map or plan.

MEET+CHANGE: Meetings with social impact

Get to know the MEET+CHANGE programme. Take the opportunity to support social and cultural institutions with your next event.

Bright classroom with colorful cube seats, large windows, and a presentation screen.

FAQ Berlin Impact Programme

Why is Berlin the ideal destination for your impact project?

Berlin is creative, diverse, open-minded and renowned as a city of freedom. As a centre of science, cultural treasures and a vibrant start-up hub, the German capital is also home to a wide range of communities, sustainable projects and initiatives. Platforms such as Vostel (for planning social days), the donation platform betterplace or the Leave No One Behind initiative are just a few inspiring examples.

Impact or legacy – what’s the difference?

Reporting usually focuses on short-term results (output, outcome) after an event has taken place. Our goal, however, is to support the medium- and long-term positive effects of meetings & events (impact). Ideally, through targeted evaluation and carefully planned follow-up activities, your event will leave a lasting, positive “legacy”.

Event > Output > Outcome > Impact > Legacy

(Source of definition: Copenhagen Legacy Lab)

Who is the Berlin Impact Programme for?

The programme supports event organisers (PCOs, associations, event managers and more) – from both business and public events – who...

  • are interested in creating small or large added-value projects through their meetings and events but have no prior experience.
  • are already implementing impact or legacy activities and now wish to roll them out in Berlin.
  • are already implementing impact or legacy activities and want to develop them further strategically or conceptually.

Berlin Suppliers for Your Impact Project

In the Berlin Convention Finder, you will find ideas and inspiration from Berlin-based suppliers showing how impact and social value can be actively integrated into events. Work with organisations from a wide range of sectors that can help you embrace Corporate Social Responsibility (CSR). Whether you need advice and workshops for inclusive and diverse events, are looking for team activities with social value, or are seeking service providers that employ refugees and people with disabilities, these suppliers will help you turn your event into a project with genuine social impact.

Service partner The Impact Company The Impact Company

ein Foto von der Gründerin und Geschäftsführerin von The Impact Company, Yolanda Rother, in einem grünen Anzug, lächelnd, sie steht vor einer weißen Wand
Expert consulting & workshops for DEI-focused events ✓ Ensure inclusion & safety at your next event ➤ Discover now

Service partner Special Olympics Deutschland LIVE gGmbH Special Olympics Deutschland LIVE gGmbH

Das Berliner Olympiastadion mit violett beleuchtetem Dach, viele Menschen bei einer Großveranstaltung.
Special Olympics Deutschland LIVE gGmbH: Experts in inclusive, accessible Berlin events. Boost diversity & participation! ➤ Enquire now

Incentive Sustainable team day: Working together for a liveable Berlin Sustainable team day: Working together for a liveable Berlin

Menschen arbeiten gemeinsam draußen an verschiedenen Projekten, grün-weißer Hintergrund.
Strengthen your team & support a greener Berlin with our Sustainable Team Day! Cleanup, workshops & more. ➤ Discover now

Hotel Blumenfisch am Großen Wannsee Blumenfisch am Großen Wannsee

Gästehaus des Tagungshotels Blumenfisch am Großen Wannsee
Meet with purpose at Blumenfisch am Großen Wannsee: inspiring lake views, quiet atmosphere & social impact await. ➤ Discover now!

Incentive Lending a Hand at the Berliner Tafel e.V. Lending a Hand at the Berliner Tafel e.V.

Zwei Damen sortieren Obst. Hochgehalten wird eine Traubenrebe.
Make a difference with "Lending a Hand at the Berliner Tafel e.V." ✓ Join us to sort & pack rescued food! ➤ Enquire now

Service partner Refueat Catering GmbH Refueat Catering GmbH

Experience fresh Arabic-Syrian catering by Refueat Catering GmbH—eco-friendly foodbikes & quality ingredients. ➤ Discover unique event flavors now!

Incentive Team building & educational afternoon: Biodiversity Team building & educational afternoon: Biodiversity

Menschen bauen eine Nisthilfe für Wildbienen
Boost team spirit & sustainability at NIRGENDWO, Berlin’s green oasis! Hands-on biodiversity workshops await. ➤ Discover now & enquire today!

Incentive Experience Innovation: Sustainability Up Close at the EUREF-Campus Berlin Experience Innovation: Sustainability Up Close at the EUREF-Campus Berlin

Eine Gruppe junger Leute hört im Freien einem Mann aufmerksam zu.
Stahlkonstruktion mit Glasgeländer, darunter Stadt im Hintergrund, blauer Himmel.
Mehrere Personen interagieren mit einem leuchtenden Touchscreen-Tisch in dunklem Raum.
Experience innovation & sustainability at EUREF-Campus Berlin! Inspiring tours, expert talks & views await. ➤ Discover now

Highlight Incentive Mindfulness & conscious breaks Mindfulness & conscious breaks

Frau mit hellem Pullover lächelt und lehnt an einer weißen Wand.
Person meditiert im Schneidersitz auf einem Steg am See bei Sonnenuntergang.
Frau hält lila Fläschchen unter die Nase und riecht daran, Augen geschlossen.
Boost your event with Mindfulness & conscious breaks: relaxation, Qi Gong & sensory experiences for teams & VIPs. ➤ Discover now

Incentive “Serious” Teambuilding – fact-based, interactive & effective “Serious” Teambuilding – fact-based, interactive & effective

Mehrere Menschen arbeiten und diskutieren gemeinsam an Projekten in einem offenen Raum.
“Serious” Teambuilding: Fact-based, interactive & effective ✓ For any group size. Boost your team’s strategy & confidence ➤ Discover now!

Incentive Social Day with vostel.de: Teambuilding with social impact Social Day with vostel.de: Teambuilding with social impact

Das  vostel Team
Social Day in Berlin with vostel.de: Team-building with a social impact for teams of 5 or more people ✓ Get in touch & do some good together! ➤

Berlin Impact Programme at a glance

Use the overview of the Berlin Impact Programme in our one-pager available for download:

Your contact for the Berlin Impact Programme

Do you require further information or inspiration for implementing social projects to create genuine added value with your events? Our contact person will be happy to advise you. 

Natalie Ullrich

Project Manager Products/Services & Legacy

Natalie Ullrich