Published on 09.04.2025
Berlin will be showcasing itself on 3 and 4 July 2025 at the largest showcase event for a destination: 500 event experts will experience diversity, creativity and ideas for the future at BESTIVAL.
BESTIVAL 2023 Opening
Berlin, 9 April 2025 On 3 and 4 July 2025, Berlin will once again be the stage for BESTIVAL, the business festival for the national and international events industry. BESTIVAL is the world's largest showcase event for a destination and is being held in the capital for the fourth time. 500 trade visitors are expected to attend this extraordinary event, which will showcase Berlin as a meeting destination.
Over two days, Berlin will show event planners its creative, sustainable and surprising side with keynotes, workshops, networking and city experiences. "At BESTIVAL, we let Berlin's energy be felt – and show how effective personal encounters and business events are. At the same time, we present Berlin as an innovative, sustainable and reliable congress and event destination," says Marco Oelschlegel, Director Conventions at visitBerlin – Berlin Convention Office. This year's BESTIVAL will focus on three themes: sustainability, community and innovation.
The event format is organised by visitBerlin in cooperation with the industry associations visitBerlin Partnerhotels, BEN Berlin Event Network and the Senate Department for Economics, Energy and Public Enterprises.
On the first day of the event, participants will discover the breadth of Berlin's provider landscape in the central event area of the Alte Münze. Exciting workshops and panel talks in the former mint invite visitors to exchange ideas about new trends from Berlin and best practices. The BESTIVAL keynotes provide food for thought and further reflection.
Mariana Oleskiv (former chairwoman of the State Agency for Tourism Development of Ukraine), Dr. Pop (music comedian), Amira Gutmann-Trieb (cluster manager at Berlin Partner for Business and Technology GmbH), and Sarah Sommerauer (CEO & founder of Sustainable Events Academy) bring fresh perspectives to the stage. It's not just about the future of the event industry – it's also about attitude, creativity, and the courage to break new ground. The musical backdrop will be provided by the inclusive Heart Choir from Berlin-Schöneberg, whose powerful voices and passion will give you goosebumps as they perform live.
In the evening, the Long Berlin Night takes participants on a discovery tour of exciting locations – before the day ends with music and drinks in a relaxed atmosphere at the Holzmarkt on the banks of the Spree. The second day of the MICE festival is all about personal experience. Guided tours take participants directly to the neighborhoods, corners, and places that make Berlin so distinctive as an event destination.
BESTIVAL is a sustainable event, not only in terms of content but also in terms of concept. The aim is to make the event climate-neutral again, as it was in 2023. The entire concept, organization, and implementation of BESTIVAL follows the criteria of the visitBerlin program “Sustainable Meetings Berlin” and a sustainability strategy based on ISO 20121.
Further information: convention.visitBerlin.de/bestival
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