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Buddy Bear Berlin

Service partner

The Buddy Bears have long been an integral part of the German capital's cityscape. The cheerful, colourful Berlin bears are a symbol of tolerance and international understanding and stand for cosmopolitanism in Berlin and Germany, with their message reaching far beyond the city limits.

Many companies and institutions in Germany and abroad, as well as private individuals, have bought and continue to buy their own Buddy Bear sculptures. The Federal Foreign Office also supports the Buddy Bears and has publicised them as ambassadors of a cosmopolitan Germany.

However, the Buddy Bears celebrate their greatest success with the international exhibition of the United Buddy Bears - "The Art of Tolerance", which has been travelling the world for over 20 years and has already attracted over 45 million visitors. 

"We need to get to know each other better, ...
... then we can understand each other better,
trust each other more and live together better."

Under this motto, the UNITED BUDDY BEARS are promoting peaceful coexistence on their world tour. The approximately 150 Buddy Bears (each 2 metres tall) represent just as many members of the United Nations.

Art and culture

Each Buddy Bear has been individually designed by an artist from the respective country. The result is a unique work of art. The styles of the international artists unite and spread joie de vivre. The diverse, country-specific design of the bears allows visitors to experience a journey around the globe.

The message

The Buddy Bears stand together "hand in hand" and symbolise the vision of a peaceful world in the future. Each bear stands for the people of the countries and their culture, but not for political systems.


Buddy Bear activities and help for children in need are inseparable. To date, donations and auctions have raised more than 2.5 million euros for UNICEF and local children's aid organisations.

Commitment to sustainability

The likeable ambassadors of a cosmopolitan Berlin have become a symbol of tolerance and international understanding through a variety of different projects. But their mission goes beyond promoting global dialogue: they stand for a sustainable approach that has the future of our world in mind. Through various initiatives, the Buddy Bears help to raise awareness of sustainable behaviour and at the same time support children in need. After all, peace, respect and tolerance begin with sustainable care for our planet and all its inhabitants.

Sustainability performance

Governance, Risk & Compliance (GRC) High Performer

Obligation criteria

  • Governance - Integrating a sustainability strategy
  • Governance - Implementing sustainability goals
  • Governance - Sustainable business development management
  • Compliance - Observing laws and guidelines
  • Compliance – Integrating a code of conduct
  • Compliance - Active incident management for breaches of compliance
  • Data Privacy – Ensuring data management meets the statutory requirements
  • Corporate culture – Communicating the sustainability vision statement
  • Risk analysis - Structured risk management
  • Shareholders - Transparent information on shareholder structure and participations

Optional criteria

  • Transparency - Public sustainability reporting

Environment High Performer

Obligation criteria

  • Energy – Use of renewable energies
  • Carbon emissions – Auditing carbon footprint
  • Carbon footprint - Travel management system to cut carbon emissions
  • Carbon footprint - Mobility management strategies to reduce carbon emissions
  • Energy – Managing energy saving and efficiency
  • Waste – Systematic waste avoidance, sorting, and recycling
  • Environmental management – Environmental management system in place
  • Environmental management – Increasing energy efficiency of facilities
  • Environmental management – Safe treatment of hazardous materials
  • Environmental management – Putting green office strategies into place
  • Environmental management – Reducing water consumption
  • Environmental management – Eco-friendly furnishings for premises and locations
  • Environmental management – Using eco-friendly consumables
  • Environmental costs – Carbon offset for projects and business activities

Optional criteria

  • Emissions and environmental pollution control - Avoidance of noise, light, etc.

Society High Performer

Obligation criteria

  • Employee satisfaction – Promoting employee loyalty and motivation
  • Work-life balance - Flexible working time models and CSR catalogue
  • Occupational health and safety measures - Safeguarding productivity
  • HR strategy – Supporting staff development and training
  • HR plan – Strategic HR management
  • HR strategy – Appraisal interviews and incentive system in place
  • Diversity - Management of diversity and equal opportunities
  • Diversity - Ensuring the workplace is free from discrimination
  • Training and further training – Promoting professional and personal development
  • Training and further training – Developing skills in sustainability
  • Suggestion scheme – Strengthening sustainable processes
  • Dialogue - Involving stakeholders groups
  • Accessibility – facilitating participation

Optional criteria

  • Diversity - Integrating not-for-profit organisations
  • Social commitment - Regulating donations and sponsoring
  • Social commitment - Supporting company volunteer programmes

Business Advanced Performer

Obligation criteria

  • Quality – Introducing structured quality management
  • Quality – Establishing a structured complaints management procedure
  • Quality – Regular dialogue with stakeholders to improve quality
  • Risks – Established risk analysis of products and projects
  • Innovation – Expanding the sustainable service portfolio
  • Innovation – Sustainable product and innovation management
  • Security – Establishing a user safety process
  • Remuneration policy – Equitable remuneration structure
  • Suppliers – Aligning the supply chain along sustainable lines
  • Suppliers – Monitoring sustainability criteria in the supply chain
  • Suppliers – Monitoring sustainability criteria in the supply chain
  • Resources – Efficient purchasing of sustainable products and services

Optional criteria

  • Budget discipline – Structured bid and invoicing management
  • Financing – Ecological and ethical financial participation
  • Memberships – Transparent information on association memberships

Further details

Buddy Bear Berlin

  • Geisbergstraße 29
  • D-10777 Berlin - Schöneberg
Direct enquiry

Sustainable Partner

Certified since 2023

Overall performance

4 of 5 Points

High Performer

Do you have any questions? We are your contact - The visitBerlin Berlin Convention Office