Berlin event and congress statistics 2024

In 2024, Berlin hosted 60,886 business events – professionally motivated events such as congresses, conferences, meetings, seminars, and the like. At the same time, the number of B2B participants rose by 19 per cent to 9.1 million. According to a special 2023 survey, participant spending averaged 350 Euro per day, underlining the economic importance of in‑person events for Berlin. 

Across Germany – and in Berlin – businesses are the strongest group of organisers, followed by associations.  

The 2024 Berlin event and congress statistics highlight the city’s growing international profile. Over 20 per cent of events had an international dimension – well above the national average of 8.4 per cent. International participants also remained high at 21.9 per cent, compared to the German average of 11.1 per cent. The leading source markets were the UK, North America, France, Spain and Italy. International formats were particularly well represented at Berlin’s conference hotels and congress centres. 

Event formats in Berlin: Focus on meetings, seminars and large-scale events 

Congresses, meetings and seminars continued to dominate Berlin’s event landscape in 2024, accounting for nearly 59 per cent of all formats – well above the national average. Small meetings of up to 100 participants declined, while the share of large-scale events – those with more than 1,000 attendees – rose to 6.2 per cent. This puts Berlin far ahead of the German average of 1.8 per cent. 

Total revenue from events in Berlin reached around 1.4 billion Euro in 2024 – roughly in line with the previous year. While conference hotels recorded an increase in turnover, event venues and locations saw declines. Nevertheless, Berlin suppliers are cautiously optimistic: a 3.1 per cent revenue increase is forecast for 2025. 

Sustainable event planning and AI in the event sector

Sustainability is a key priority for Berlin’s event sector. Around 70 per cent of suppliers in the capital already apply recognised sustainability standards such as ISO 14001, EMAS or the visitBerlin programme "Sustainable Berlin". In addition, 47 per cent of providers track their CO₂ emissions – a rate well above the national average, positioning Berlin as a frontrunner. 

More and more Berlin suppliers are adopting digital solutions. 51 per cent are already using Artificial Intelligence – primarily for chatbots, participant management, translation and internal communication. However, only 22 per cent currently have an internal AI policy in place, indicating potential for further strategic development. 

Looking ahead to 2025: Optimism despite cautious booking activity 

Outlooks for the coming event year are mixed. 39 per cent of Berlin suppliers rate the 2025 booking situation as good or very good – lower than the national average. However, many expect rising participant numbers from Europe, China and the USA, along with growing demand for sustainable and digitally supported formats. 

Conclusion: Berlin reaffirms its leadership in the MICE segment  

The latest event and congress statistics from the Berlin Convention Office make it clear: Berlin remains a stable MICE destination and continues to evolve strategically – with a sharp focus on internationality, sustainability and innovation. This makes the capital an ideal location for organisers from across the globe and strengthens its standing among Europe’s top congress cities. 

_{^{*The Berlin Meeting & Event Barometer by EITW forms the basis for the Berlin event and congress statistics.}}