The tourism and conference industry also feels responsible for reducing resource consumption and its ecological footprint, while promoting social topics such as inclusion. visitBerlin, the largest destination marketing and management organisation (DMMO) in Germany, recognises this and has begun transforming Berlin’s visitor economy. With our Sustainability Strategy we are setting important benchmarks for making the growth of tourism more sustainable and urban-friendly, while strengthening the industry’s resilience. Alongside environmental matters, the needs and expectations of visitors, residents, and players in the tourism industry will be considered.

As part of the global shift toward sustainability in the tourism and conference industry, visitBerlin has been a member of the Global Destination Sustainability Movement (GDSM) since 2020. Together with this international initiative, we are devising new, sustainable strategies for developing the tourism and conference industry.