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In the INNOVATION Masterclass, we explore how congress formats can be reimagined to improve the individual event experience, both on-site and beyond. Participants gain insights into the diverse range of event service providers in Berlin through site visits and discussions with experts. The exchange of experiences helps foster knowledge for innovative event formats. The two-day program provides space for exchange, reflection, and inspiration.

Interested in attending the BESTIVAL Masterclass 2024?

The BESTIVAL Masterclass 2024 | INNOVATION is designed primarily for planners of events with more than 500 attendees. Additionally, the slots for the Masterclass are limited, and its success relies significantly on the active participation of attendees. Therefore, we need some information about your professional background during the registration process.

Sign up now: BESTIVAL Masterclass 2024 | INNOVATION


Bestival 2024 Masterclass Innovation ENG visitBerlin

Upcoming Masterclasses

In the SUSTAINABILITY Masterclass, we explore sustainable Berlin. We visit eco-friendly event locations, meet certified service providers, and learn how events can positively impact the city and its visitors. The program offers connections and knowledge for creating environmentally friendly events.

In the COMMUNITY Masterclass, we discover how networks become communities. We analyse best practices, experiment with unique Berlin-based communities, and learn how projects and initiatives can support a shared vision. Participants also discover how to engage event attendees and integrate them into these communities.

Team Berlin Convention Office, Marketing Manager, Alexander Serbe visitBerlin

Alexander Serbe

Marketing Manager Conventions
Germany, Austria, Sciences, BeNeLux, Medical Congresses

Foto: Michelle O'Brien visitBerlin

Michelle O'Brien

Senior Business Development Manager

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Our newsletter informs about news around the congress and incentive destination Berlin, new conference hotels, special event locations and event highlights as well as news from the Berlin Convention Office of visitBerlin.